Merlin Entertainments Group

We’re part of the family.

Merlin Entertainments Group is a business built on fun. We have around 78 global attractions spread across 19 countries and four continents, and with five to seven new sites opening every year, we’re only getting bigger. In fact, we’re the second largest attractions operator in the world. More importantly, we’re the people behind some of the best-known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons and LEGOLAND, as well as local icons such as The EDF Energy London Eye, Gardaland Resort, Heide Park and Alton Towers Resort. It’s a huge variety of attractions, each more different than the last. But they all share the same goal: to provide a truly memorable experience and a great day out for all the family.